These same people afford 1210s and mixers. They're a bit harder to steal though!
I think this is the key...
For some people it's hard to see the similarity between the two things. On the one hand you have a Technics deck, you have an actual tangible piece of hardware, which you can see and touch. Then, on the other, you have a piece of software which only really
exists whilst it's code executes on your CPU.
Then there's the method of theft... in one case you have to literally remove someone else's property. In the case of software you can merely make a copy - this means there is no direct "victim" to the crime. Your gain is no-one's loss... except the software company's - but of course, that doesn't matter because they're a "Big Evil Company" (TM). You can even do it remotely over P2P software! It's hardly a crime at all!
Unfortunately, these are the social constructs that are going to have to be overcome before people see software (and music / video piracy) as the crime that it is.
As we get further into the digital age, this is going to become more and more of a problem, and people need to be educated NOW.